German Copywriter Manager

Location: Amsterdam, Noord-Holland, Netherlands

Department: Operations

Type: Full Time

Min. Experience: Experienced

Are you a native German speaker with an established background in SEO, content strategy and management? Spotzer would like to meet you.

Spotzer provides comprehensive digital marketing solutions to partners across the world. Our headquarters are in Amsterdam, though we operate across four offices in 16+ markets worldwide. From websites and SEM campaigns to premium content products and videos, we strive to create the best digital products for SMB customers in the world.

In the role of German Copywriter Manager, you will act as the guardian and overseer of our copywriters and content products. This will entail contributing to content and SEO strategy specific to the German market, as well as recruiting and training new copywriters according to our guidelines. You will also act as an in-house German copywriter, translating presentations, scripts, briefs, and more.


  • Oversee production of all SEO and content products for the German market
  • Help optimize our SEM strategies for the German market
  • Contribute to Spotzer’s global content and SEO strategies, offering perspective on the German market
  • Source & recruit freelance German copywriters and proofreaders
  • Understand the talent and market in Germany and how it impacts all aspects of the business
  • Train copywriters to work according to our standards and give feedback on their work
  • Serve as an in-house German copywriter for relevant documents and presentations
  • Help optimize our SEM strategies for the German market
  • Create and maintain standard copywriting brief formats, including adoption for new partners and products

Skills and experience

  • Native German, with excellent oral and written English communication skills
  • 3+ years of agency copywriting
  • 2+ years of hands-on SEO experience (Required)
  • Strong knowledge of SEM
  • Management experience, particularly with a flexible workforce
  • Ability to work in a fast-paced environment
  • Strong self-motivation and critical analysis skills
  • Ability to multi-task and manage multiple priorities
  • Strong organizational skills
  • Experience with Applicant Tracking Systems, LinkedIn, Jazz (our ATS), Boolean search operators, and Salesforce is a plus
  • Living in close proximity of Amsterdam 

No agency applications for this position will be accepted

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